East Tennessee Public Television

Types of Gifts

Planned giving is a wonderful way to support ETPtv. Many people think of it as deferred giving because the most common gift is one through a will, living trust or other estate document.


Estate gifts
These are a critical source of funding for ETPtv, and they are easy to do. Simply decide if you would like to give ETPtv a specific dollar amount, a set percentage of your estate or a specific asset, or include ETPtv as a contingent or residual beneficiary of your estate. Once that is decided, provide your attorney with ETPtv's legal designation language, which should be inserted into your will.


Retirement and Insurance
Another simple way to support ETPtv is to name us as beneficiary of your retirement plan or life insurance policy. You can use the same legal designation language as used for estate gifts.


Securities
You may find that making a gift of appreciated securities can provide you with an ideal way to donate to ETPtv. There are several benefits to making your gift in the form of appreciated assets. You would, of course, be entitled to a charitable income tax deduction for the full fair market value of your securities. In addition, you would avoid the capital gains taxes on the sale of your assets. If you were to sell your stocks or mutual funds yourself, you would generate a tax liability in the form of a capital gain. By donating the security directly to ETPtv you avoid that tax liability.

Securities can be electronically transferred by your broker to ETPtv's broker, or you can send the stock certificates directly to us or our broker by certified mail. The process is simple and we can work with you so that the funds can support the program area of your choice.


Memorial Gifts
Many ETPtv donors make gifts to honor the memory of friends and loved ones. This is a wonderful tribute. There are many ways to make a memorial gift. For more information, please contact Audience Services at 865.595.0220.